Image - Cyrclo Webflow Template
Image - Cyrclo Webflow Template
Image - Cyrclo Webflow Template
Image - Cyrclo Webflow Template
Image - Cyrclo Webflow Template
Image - Cyrclo Webflow Template
Image - Cyrclo Webflow Template
Image - Cyrclo Webflow Template
Image - Cyrclo Webflow Template
Image - Cyrclo Webflow Template
Image - Cyrclo Webflow Template
Image - Cyrclo Webflow Template
Image - Cyrclo Webflow Template
Image - Cyrclo Webflow Template
Image - Cyrclo Webflow Template
Image - Cyrclo Webflow Template
Image - Cyrclo Webflow Template
Image - Cyrclo Webflow Template
Image - Cyrclo Webflow Template
Image - Cyrclo Webflow Template
Image - Cyrclo Webflow Template
Image - Cyrclo Webflow Template
Image - Cyrclo Webflow Template
Image - Cyrclo Webflow Template
Image - Cyrclo Webflow Template
Image - Cyrclo Webflow Template
Image - Cyrclo Webflow Template
Image - Cyrclo Webflow Template
Image - Cyrclo Webflow Template
Image - Cyrclo Webflow Template
®

ROOOTIFY

Driving data-led transformation, building strategies to scale, and executing with precision.
Background - Cyrclo Webflow Template

Marketing, Reinvention

Marketing, Reinvention

You're here because something is not working. Maybe it's your marketing, your growth, your strategy. Maybe all of it.
Let's fix it.

Before we change anything, we listen. We want to understand your objectives, goals, pain points—everything. From there, we build exactly what you need to move forward. We don't assume. We use expertise, data, and technology to get it right.

Keep Scrolling
+
Our Solutions

Here’s how we help

✦ A team focused on growth.
We Build

DESIGN

Together, we’ll determine whether your business needs a bespoke set of services or whether one of our growth-focused bundles is the right fit. In either case, if strategy is needed, it will be built specifically around your business, your market, and your ambitions.

We Run

DEPLOY

We bring the plan to life. We deploy the tactics with precision and excellence. Professional expertise joins at this stage as needed—designers, public relations, UX specialists.

We Mesure

OPTIMISE

We measure every move, and continuously calibrate to keep you on course. This is where strategy becomes results.

We understand

DIAGNOSE

Before we move forward, we need to see the full picture. We assess where you really stand—not assumptions,

What Brings Clients to Us

Client Picture - Cyrclo Webflow Template
Client Picture - Cyrclo Webflow Template
Client Picture - Cyrclo Webflow Template
Client Picture - Cyrclo Webflow Template
Client Picture - Cyrclo Webflow Template
Client Picture - Cyrclo Webflow Template
Client Picture - Cyrclo Webflow Template

From Early Success to Stalled Growth

We launched strong. We participated in trade shows, pop-ups, and ran online campaigns.  Our first year was good and we had a clear vision: build a strong online shop offering ethical and sustainable luxury products.
But in our second year, things slowed down. The campaigns that worked before stopped working. We changed agencies, tried freelancers, tested Google ads. Nothing gave us the returns we needed.

Luxury fashion Ecommerce - London


From Solo Practice to Scalable Business

After leaving my job, I focused in grow my business on LinkedIn, creating content and attracting B2C clients. It worked well.
That dedication led to the opportunity to run a workshop for a consulting company. It opened my eyes to a new type of client I hadn’t been pursuing: B2B.
The path to expanding was clear to me, but I couldn’t do it alone. I had the expertise, but not the people to put the initial structure in place. Alongside delivering services, I needed to implement the action plan and understand the technical side of marketing and new tools. The execution felt overwhelming.

Executive Career Coach - London

A Clear Vision. No Time to Build It.

For years, I focused on building my career the best way possible, working with established practices and travelling to lecture internationally.
With time, I started to build a vision of what I wanted for the next step but between my client work and travelling to lecture, I never had time to make things happen.
I needed someone who could translate my technical knowledge into something clients actually understood, help build the strategy around my vision, and handle the execution while I focused on what I do best.

Specialist Healthcare Professional - London

New Ownership. New Identity. New Challenges.

We had a well-established clinic with a strong client base and excellent reputation. After the ownership transition, we had a new team, new leadership, and a new identity to build internally.
The rebranding was done, but we still had operational gaps. Our internal communication was scattered, just WhatsApp messages, nothing formal or recorded. We had appointment slots available but no approach to fill them with new leads.We knew that without proper systems and an organised approach to client activation and lead generation, we were leaving money on the table.

Plastic Surgery Clinic - Marylebone, London

What Works at Home Doesn't Always Travel

We built something solid over two decades, more than 300 points of sale across our home country. Then came the pandemic, and with it, an opportunity to go digital. We launched our e-commerce platform, and the results exceeded expectations. The natural next step was international expansion.
Over the past two years, we attempted to enter the UK market using the same online-only approach, but the outcome was very different.
With a target of 2.5 ROAS, it became clear over time that entering a crowded, digitally sophisticated market with no brand awareness would require more than digital campaigns alone, it demanded local insight and on-the-ground expertise.

European Premium Retail - Lisbon, Portugal

From Founder-Led to Future-Ready

Over 30 years, we built an incredible portfolio of clients: high-end luxury flagship retail store projects that speak for themselves. When one of the founders retired, relying on networking for leads became a heavy burden for just one partner. We needed to transition from a founder-led model to a scalable partnership.
In this transition, we realised our digital presence was a validation tool, not an acquisition engine. Our lead process existed but wasn't adopted consistently. HubSpot held data but lacked automation and integration. We had a coherent brand identity and excellent portfolio work, but the brand narrative didn't translate into commercial value for the new market we wanted to enter.
We lacked the systems and strategy to decouple our growth from legacy relationships and scale predictably.

Architecture Studio

Background Image - Cyrclo Webflow Template
Invest in Growth

Roootify Pathways

We've grouped together some of the services we most frequently provide to support our clients.
Think of these pathways as a guide, not as fixed packages.
We can provide individual services or design bespoke solutions tailored to your needs.

+ DEMAND ENGINE

A performance-focused growth solution built to generate leads, increase sales, and scale customer acquisition through data-driven marketing systems.
Services Included on this Plan:
Multi-channel advertising management
Lead generation funnel development optimised for conversions and ROI
 Landing page and conversion optimisation to improve customer acquisition efficiency
Email marketing and lead nurturing workflows for stronger conversion rates
Campaign analytics and reporting dashboards with actionable performance insights
Continuous optimisation and A/B testing to maximize marketing performance
Get Started
Get Started
Background - Cyrclo Webflow Template

+ MARKET ENTRY

A strategic growth partnership designed for brands entering new markets, refining positioning, and building a clear roadmap for competitive advantage.
Services Included on this Plan:
Market opportunity assessment identifying growth gaps and competitive whitespace
Brand positioning development to define your unique value in the market
Go-to-market strategy and campaign planning aligned to business objectives
Customer persona and audience profiling for sharper targeting and messaging
Competitor benchmarking and category analysis to uncover differentiation opportunities
Growth roadmap and KPI framework for measurable expansion planning
Get Started
Get Started
Background - Cyrclo Webflow Template

TRUST ENGINE

A brand credibility and content system designed to build trust, strengthen online presence, and position your business as an authority in its category.
Services Included on this Plan:
Brand storytelling and messaging development to communicate your value clearly
 Social media management and content publishing across key platforms
Content creation for posts, reels, graphics, and branded assets
Influencer and creator collaboration management to build authentic social proof
Online reputation and review management to strengthen customer trust
Thought leadership and visibility strategy to increase brand authority
Get Started
Get Started
Background - Cyrclo Webflow Template

+ BESPOKE SOLUTIONS

A flexible engagement model tailored for businesses with unique growth challenges, specialised requirements, or projects that require a fully customized strategic and execution approach.
Services Included on this Plan:
Custom marketing strategy development aligned to your specific business goals and market conditions
Tailored campaign planning and execution across digital, social, content, and performance channels
Specialised creative and production support including websites, video, branding, and launch assets
Flexible resource allocation and project staffing based on project scope and business priorities
Dedicated strategic consulting and advisory support for complex growth or transformation initiatives
Custom reporting, analytics, and optimisation frameworks designed around your KPis and operational needs
Get Started
Get Started
Built by Experts

Experts Behind ROOOTIFY

Yasufumi Negishi
CEO - The Strategist
 Unit economics, Pricing, long-term growth
LBS, Financial Strategist
Naia Hamasaki
COO - The Operator
 Communication, Storytelling, Operation
 USP, Communication Strategist
Juan Carlo Mayuga
CMO - The Brand Architect
 Brand Strategy, Marketing, AI
 LBS, Global Brand Strategy
Sofie
Copywriter, PR & Marketing consultant
FAQ

Answered Questions

1. What's different about Roootify?

If something isn’t working, the first step isn’t to apply a quick fix — it’s to understand why. We dig into the root causes: what’s truly broken in your business model, positioning, or execution. Then we build the right solution. Quality over shortcuts. Always.

2. How do you work?

We start by understanding everything. Your business, your challenges, where you want to go. From there, we build strategy together, something designed specifically for you. If you already have your strategy in place, we can help you with the action plan and its execution. You choose how involved we are.

3. Who do you work with?

Companies and professionals facing marketing problems—whether that's unclear strategy, failed execution, slow growth, or needing to enter a new market.
Growing businesses, Startups, International Brands, individuals. If it is a marketing problem, we can help.

4. Can AI replace strategic thinking in marketing?

No. Strategy comes from understanding people, context, and business goals, it requires human thinking. When we talk about customer-centric companies, we can't use templates or generic AI content. It makes every business look the same. Differentiation is the key.

5. Do you just design strategy, or do you help execute?

 Both. We can design the strategy and hand it off. Or we can stay involved with implementation: designing campaigns, managing tools, creating content, coordinating events, supporting your team. We go as far as you need.

6. What is the role of AI at Roootify

We use AI to work faster and smarter, for content optimisation, data analysis, insights generation, and identifying patterns in performance data. But AI is a tool, not a strategy. The decisions, the creative direction, the thinking that's ours and based on our knowledge and experince. We use AI to do more with precision, not to replace judgment.

Image - Cyrclo Webflow Template
Image - Cyrclo Webflow Template
Image - Cyrclo Webflow Template
Image - Cyrclo Webflow Template
Image - Cyrclo Webflow Template
Image - Cyrclo Webflow Template
Image - Cyrclo Webflow Template
Image - Cyrclo Webflow Template
Image - Cyrclo Webflow Template
Image - Cyrclo Webflow Template
Image - Cyrclo Webflow Template
Image - Cyrclo Webflow Template
Image - Cyrclo Webflow Template
Image - Cyrclo Webflow Template
Image - Cyrclo Webflow Template
Image - Cyrclo Webflow Template
Image - Cyrclo Webflow Template
Image - Cyrclo Webflow Template
Start Now

Get in touch.

We'll listen, then show you what's possible.