New Entrants/Startups

Starting a business is one of the most uncertain journeys you’ll take. We partner with you to ensure every decision along the way is grounded in data, insight, and real market intelligence.

Market size and demand
Positioning strategy
Customer identification
Branding
Branding

How we can help

Starting something new is exciting and overwhelming. There's pressure to move fast, make the right calls, and prove your idea has real potential. Pitch decks, investor conversations, product development, go-to-market planning, it's a lot to navigate at once. And the decisions you make early around pricing, positioning, customer targeting, messaging, and growth strategy can define everything that comes next.

We're here to help. We meet you where you are, whether you're validating your business model or already gaining traction. We'll help you prepare, prioritise, and move forward. We can help building the right mix of support for your specific stage, goals, and challenges.

We're founders ourselves. We know what this feels like, and we're with you every step of the way.

Get Started
Get Started
Branding
Branding
Branding
Branding
Yasufumi Negishi
“As a founder, I know business decisions are rarely made with perfect certainty. That’s why we focus on data-driven strategy and the practical use of AI to help our clients work smarter, validate faster, and build with confidence.”
Yasufumi Negishi
CEO
Other Paths

Small & Medium Enterprises